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Marketing research is the systematic gathering, recording, and analysis of data
about issues relating to marketing products and services.
The tools and techniques of marketing research can also be applied to solve a wide
range of business problems
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Sales & Marketing is the systematic gathering, recording, and analysis of
data about issues relating to marketing products and services.
The tools and techniques of marketing research
can also be applied to solve a wide range of business problems
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CRM is managing and nurturing a company’s interactions
with clients and sales prospects.
It involves using technology to organize,
automate, business processes— sales activities, but
also those for marketing, customer service, and technical support.
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